Are You Engaging With Your Audience?

Understanding your audience, their needs and how to communicate effectively with them, is key to engagement.

Information can be factually correct and informative, but it’s all about the delivery! In this course, you'll learn multiple methods for presenting your information to your users and pick up best practice to help you produce engaging content.

Communication and engagement are closely intertwined as the communication method and style have the potential to promote or crush engagement levels. So as you progress through the lessons, you’ll pick up hints and tips on how to make the most of the content you create.

The information you share should be easy to find. Search in Oak is by far the fastest method of finding what you want and quickly! However, not all humans think the same way; some people like to browse, so perhaps the primary menu is their preferred route to finding what they need.

Delivered in an online setting, the topics are split into easy to digest chapters with lessons of no more than 5 mins in length. This course will allow you to get to know the product and more importantly help you focus on driving real engagement with your audiences.


The core elements of this course include...

  • The '5 Whys'?

    Do you have an engagement problem, and if so, do you understand WHY?

  • Understanding Your Audience

    To engage with an audience, you must first understand it

  • "WIIFM"

    If you want engagement, then your audience must understand what's in it for them!

  • Signposting

    Is it easy for your audience to consume the information you're providing?

  • Frequency and Presentation

    How often are you communicating and what does that look like to your audience?

  • Communication Tone

    Are you creating content that resonates with your target audience?

  • Employee Interaction

    How can you get your audience to interact with the information or content you produce?

  • Mobile Options

    Increasingly users are desk less, how can you add value and increase engagement by providing information on the move

  • Integrations

    How can you make peoples life easier, are integrating systems a way of increasing engagement?

Who would find this course useful?

  • Content Authors Anyone who has day to day responsibility for adding content to your Oak Digital Workplace

  • Anyone who will be creating internal comms for their organisation and wants to target those communications in a better way

  • Anyone who wants to get better at writing engaging content

Course Overview

  • 1

    Welcome

    • Welcome to the course

    • How to interact with this course

    • Course objectives
  • 2

    Understanding your audience

    • What is engagement?

    • Understanding the root cause of an issue

    • Ask the audience

    • Key learning points

    • Knowledge check: Understanding your audience

  • 3

    Communication channels

    • Communication style

    • Importance of clear communication

    • Engaging communication channels

    • Key learning points

    • Knowledge check: Communication channels

  • 4

    Making it easy!

    • The importance of navigation

    • Integrations

    • Have you gone mobile?

    • Key learning points

    • Knowledge Check: Making it easy!

  • 5

    Further Learning

    • Visit the Oak Knowledge Base
  • 6

    How did we do?

    • Before you go...

    • Help us improve by sharing your thoughts...